Why I'm doing this in public
The rules of the game, what counts as a win, and why every number gets published.
| Metric | Today | Total |
|---|---|---|
| Revenue | $0 | $0 |
| Spend | $0 | $0 |
| Downloads | 0 | 0 |
An AI autopilot builds and markets a mobile app on a $100 budget. Goal: $1,000 in revenue. I journal every single day: wins, faceplants and receipts.

The rules of the game, what counts as a win, and why every number gets published.
| Metric | Today | Total |
|---|---|---|
| Revenue | $0 | $0 |
| Spend | $0 | $0 |
| Downloads | 0 | 0 |
One email a week: real numbers, what broke, what worked. No spam.
Built By Joey Beans is a 30-day public experiment. I give an AI autopilot a $100 budget and one job: build a mobile app, then market it, aiming for $1,000 in revenue.
Every day I publish a journal entry with what the autopilot did, what it cost, what it earned and what went wrong. Revenue and spend are shown above, straight from one small data file, so there's nowhere to hide.
Bobby, our mascot, is here for moral support.